<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://brandondohman.com</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>weekly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/building-a-product-team</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/getting-close-to-the-customer</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/modern-product-transformation</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/results-matter-most</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/ownership</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/selling-your-ideas</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/communicating-with-executives</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/coaching-and-multiplying</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/life-as-a-product-manager/apple-marketing-philosophy</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/vision</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/vision/how-to-prepare-a-product-vision</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/vision/how-to-write-a-product-vision</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/vision/product-vision-cheat-sheet</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/vision/evangelizing-the-vision</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/how-to-build-a-strategy</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/the-strategy-template</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/the-strategy-template/worked-example-winning-close-games</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/the-strategy-template/worked-example-owning-the-roadmap</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/diagnosing-the-challenge</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/strategy/ai-is-a-tool-not-a-strategy</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/define-the-problem</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/opportunity-assessment</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/hypothesis</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/design-concepts</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/test-and-validate</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/build-pivot-archive</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/why-no-product-roadmaps</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/opportunity-backlog/worked-example-late-paying-customer</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/design-thinking-and-experimentation</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/continuous-discovery</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/past-behavior</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/segmentation</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/talking-to-customers</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/synthesis</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/assumptions-and-risk</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/discovery/what-is-an-mve</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/decision-jam</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint/lightning-demos</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint/four-step-sketch</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint/the-decide-sequence</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint/prototype-day</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-sprint/five-customer-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/landing-page-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/fake-door-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/smoke-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/social-media-teaser</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/online-ad-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/concierge</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/wizard-of-oz</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/pre-sell</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/ab-test</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/letter-of-intent</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/paper-prototype</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/clickable-prototype</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/lean-experiments/catalog/storyboard</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-thinking</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-thinking/persona</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-thinking/journey-map</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-thinking/empathy-map</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/toolbox/design-thinking/interview-guide</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/the-sdlc</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/agile</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/just-in-time-development</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/epic-writing-guide</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/story-writing-guide</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/product-playbook/delivery/task-and-sub-task-writing-guide</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work/the-system</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work/the-article</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work/the-first-draft</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work/the-retrospective</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://brandondohman.com/future-of-work/the-apple-toolkit</loc>
<lastmod>2026-07-28T18:21:26.806Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
</urlset>
